Tuesday, June 18, 2013
Benefits to Piracy?
In this article according to Oxford researchers, companies that have been hit by pirates may actually benefit. It is said that the product is actually promoted through the piracy. A great point was made in the article; why do some companies spend thousands of dollars on protection firewalls and software, but on the other hand there are companies that do not want or care to spend that kind of money to protect their data, coincidence? A person might value a companies product but does not want to pay the money they are asking for it. In this case, the person might "copy" the companies product and then give it great reviews to their peers. This word of mouth marketing is one of the best marketing techniques to help a product grow and prosper.
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This is an interesting angle. I can see where it would benefit smaller companies if their name isn't already well known. Word of mouth marketing is extremely effective in my opinion and I would be more likely to use a product I have never heard of if a friend recommended it.
ReplyDeleteAlso you could look at it as a defense mode. Companies wanting wait and see if there company will be hit by these pirates. Then counter attack from the that angle. I think though that even as a small business you should have some of protection. Because what if one person another persons idea and then tries to take some legal action against them. So I can see both sides.
ReplyDeleteChelsea Champion
Also you could look at it as a defense mode. Companies wanting wait and see if there company will be hit by these pirates. Then counter attack from the that angle. I think though that even as a small business you should have some of protection. Because what if one person another persons idea and then tries to take some legal action against them. So I can see both sides.
ReplyDeleteChelsea Champion